Use cases

Specific sales situations. Practical ways forward.

These are examples of when Hassan’s support may be useful. Explore the situations below and identify the support that fits your market, customer and opportunity.

01 / USE CASE

Market entry

Situation: You have a technical offer but limited access to buyers in a new market.
Approach: Map suitable accounts, buying roles and a relevant route to the first conversation.
First next step: Agree on a focused target list and the criteria for a good introduction.

02 / USE CASE

Better-fit RFQs

Situation: The team spends time on enquiries that do not fit its capabilities.
Approach: Define ideal project criteria and research opportunities before outreach.
First next step: Prioritise the projects where the offer, timing and buyer align.

03 / USE CASE

Industrial introductions

Situation: You need contact with the people who influence or decide a purchase.
Approach: Identify stakeholder roles and prepare a credible reason to speak.
First next step: Start relevant conversations and agree on the next commercial step.

04 / USE CASE

Stalled opportunities

Situation: A promising first meeting has not produced a clear decision path.
Approach: Map stakeholders, open questions, buying criteria and the value case.
First next step: Create an action plan for a follow-up with purpose.

05 / USE CASE

Technical solution selling

Situation: Prospects compare specifications or price without seeing the wider value.
Approach: Translate technical capability into the buyer’s operational or commercial priorities.
First next step: Equip the next conversation with a clearer solution narrative.

06 / USE CASE

Nordic expansion

Situation: You want to explore business beyond your existing network.
Approach: Assess market fit, target accounts and the local buying context.
First next step: Choose a small set of opportunities to validate before scaling outreach.

Next step

Which situation sounds familiar?

Share the market, account or deal you want to make progress on.

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